A classic marketing 101 strategy:
- Blanket the market with cutting edge, high end product.
- Get the brand name out and known to people for its aspirational goods.
- Once market is saturated, introduce a cheaper, more cost effective riding on the same brand name as the initial product.
- Lastly, introduce a next generation product that would leap frog the first one introduced.
- Rinse and repeat.
Success story:
Lenovo (Thinkpad series), Apple (Macbook series), Samsung (Galaxy series), etc.
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thanks for knowledge
mau masuk marketing nang?
gak lah..
gak berani mengganggu kewenangan tuan Albaz..