Marketing 101

A classic marketing 101 strategy:

  1. Blanket the market with cutting edge, high end product.
  2. Get the brand name out and known to people for its aspirational goods.
  3. Once market is saturated, introduce a cheaper, more cost effective riding on the same brand name as the initial product.
  4. Lastly, introduce a next generation product that would leap frog the first one introduced.
  5. Rinse and repeat.

Success story:

Lenovo (Thinkpad series), Apple (Macbook series), Samsung (Galaxy series), etc.



4 pemikiran pada “Marketing 101

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:


You are commenting using your account. Logout /  Ubah )

Foto Google+

You are commenting using your Google+ account. Logout /  Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout /  Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout /  Ubah )


Connecting to %s