Marketing 101

A classic marketing 101 strategy:

  1. Blanket the market with cutting edge, high end product.
  2. Get the brand name out and known to people for its aspirational goods.
  3. Once market is saturated, introduce a cheaper, more cost effective riding on the same brand name as the initial product.
  4. Lastly, introduce a next generation product that would leap frog the first one introduced.
  5. Rinse and repeat.

Success story:

Lenovo (Thinkpad series), Apple (Macbook series), Samsung (Galaxy series), etc.

🙂

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